Blue Sheer

Blue Ray Media Competing For Recognition

Since the beginning of the home consumer electronics industry, just about every big update or new iteration of an established technology has been supported by at least some type of format war, to some degree of extent or another. When Sony’s Betamax ruled the home video market after its release in 1975, it was soon after challenged – and later usurped – by the VHS format presented by JVC. Years later, in order to steer clear of another costly format war, Phillips and Sony both abandoned their initial plans for a video disk format – CDi – and instead collaborated on what would gradually become DVD.

Later, DVD’s position on the video rental market was questioned by Circuit City’s ill-fated strive at replacing them with DIVX – disks that, in spite of one’s ownership, still demanded a small fee paid via an internet phone line connection to activate for viewing. By the late 90s, a large number of various file formats for video data battled for domination, but given the sheer number of formats and selective compatibility of many preferred media programs, incompatibility issues plagued each format with equal severity. And for the past ten years or so, satellite cable has been at odds against significantly popular digital cable packages. This trend is a natural consequence of the free market and has persisted in any industry as long as there have been numerous variations of a similar technology or product offered by more than one source.

After a long period of cooperation between companies in producing next-gen formats to avoid costly and dangerous format wars – most notably the universal standards produced for DVD, HDTV, and Wi-Fi – the ceasefire had finished. This implements for the blue ray media too since they play a huge role in the world of blank media these days. Lately has been one of the most drawn out and enduring format wars of attrition since the contention between Betamax and VHS, among the next generation of high definition optical disk formats – Blu Ray disk, and HD DVD – from which Blu Ray disks have surfaced victorious.

Both formats surfaced between 2000 and 2002, each offering high definition video and audio and storage capacity that far exceeded their mutual predecessor, DVD, while still preserving the exact physical definitions and ease of use that consumers had gotten used to. Though each format maintained the same physical dimensions that consumers were familiar with – 12cm diameter discs almost similar in appearance to DVDs and CDs – the exact method in which data was stored on the discs and read by hardware differed drastically, making them entirely incompatible.

Each format was soon supported by an alliance of software and hardware developers, as well as production studios. Most notable perhaps was HD DVD’s adoption by Microsoft and Blu Ray’s sponsorship by Sony, firmly integrating the format war into the high-profile competition in the home videogame console market, with Microsoft’s X-box 360 supplying itself with HD DVD and Sony’s Playstation 3 with Blu Ray. The important factors between Blu Ray’s eventual victory was the shift of support by major production studios, and Sony’s decision to directly incorporate Blu Ray technology as the standard for their PS3 – in comparison to the X-box 360’s necessity of an addition peripheral to play HD DVDs. Because Blu Ray was now used as Sony’s format for games as well as movies, PS3s alone outsold HD DVD players almost 10 to 1 – including both the X-box 360 peripheral and standalone units. Shortly thereafter, HD DVD’s primary supporter, Toshiba, announced its abandonment of the format in 2008, cementing the success of the Blu Ray disk.

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