Assorted Bright

Use Brightly Colored Products to Draw Attention when you Own a Dollar Store

It is amazing how many of the really profitable actions you can take when you own a dollar store also cost very little.  One of the most effective and virtually cost-free actions you can take is to stock the front of your store with brightly colored dollar store merchandise.  This action requires you to simply focus on bright, eye-catching colors as you layout and stock your stock.  It requires you to look for display method that place brightly colored dollar store merchandise in the view of your shoppers.  Read on for many suggestions of items that work well.

Play balls – Children’s play balls might be placed in a large display rack right at the front of your store.  This serves two purposes.  First, children entering the store will see them and begin to ask their parents to make a purchase.  Second, the assortment of bright colors will attract the attention of those passing by your store.

Jewelry – Bright, shiny jewelry attracts attention.  Place your jewelry racks right at the front of your store.  They will attract many shoppers the instant they enter your store.  Placing them at the front also serves to help reduce theft.

Children’s Books and color crayons – Just as a large display of play balls attracts children, so too will children’s reading and coloring books.  Put them right at the front, or close to the cash registers to gain add-on sales.  Build sales even more by adding an assortment of crayons.

Candles, candle holders and gift items – Make it your practice to dedicate end caps close to the entrance of your store to displays of newly arrived candles and accessories.  They draw attention the instant shoppers enter your store.  Even more important, this dollar store merchandise sells.

Gift bags, ribbons and bows – Brightly colored gift bags, ribbons and bows adds to the overall shopping environment in your store.  Hang these items on the walls as high as possible.  Shoppers will see them and proceed to select items for purchase.

Greeting cards – If you own a dollar store, whenever possible, display greeting cards so they can be seen even before shoppers enter your store.  The bright colors will draw their attention.  Many shoppers will be reminded of upcoming events or holidays.  They will proceed to select the perfect greeting cards.

Party favors – Party favors are another brightly colored set of dollar store merchandise to prominently display in your store.  Shoppers and their children will make a bee-line for party favors.  Then they will add plates, cups and napkins for the event.   

Candy bars & Chips and snacks – Everyone loves candy and snacks!  The brightly colored packaging makes this a sure winner to draw shoppers into your store.  Whenever your supplier offers candy or snacks at sale prices is the right time to buy extra for lobby and end cap displays.

To your success when you own a dollar store!

About the Author

Want the best ideas to earn from your dollar store business? Check out “Tactics to Add Streams of Income to Your Dollar Store Business” at www.OpeningADollarStore.com.
Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer.

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